Insights Blog

Industry insights on content marketing, publishing and more.

What Counts as a Social Engagement?

Remember that video you liked on Facebook yesterday? Or the salad recipe you saved on Pinterest? Each of those actions counted as a “social engagement”, essentially giving the person who originally posted the content a “gold star” for having posted...

read more

Understanding Users in Google Analytics

If you heard the statement “Facebook Hit Two Billion Active Users,” you would probably understand exactly what that means: two billion people use Facebook on a regular basis. However, understanding how Google Analytics counts users isn’t quite as straightforward. How...

read more