Insights Blog
Industry insights on content marketing, publishing and more.
Completing a Content Marketing Competitive Analysis
As per the Small Business Encyclopedia, competitive analysis is defined as: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. When putting together a...
read more
Understanding Google Analytics’ Average Time on Page
Do you ever wonder how much time people spend reading your content? If users only spend two minutes on a page, but the content should take about ten minutes to read, this information can help signal that it’s time to change things up and make your content...
read more
Understanding Traffic Sources in Google Analytics
What are traffic sources in Google Analytics, and why do they matter for your site? Users don’t just magically show up on your website. Every visitor arrives from somewhere, whether that’s clicking a link on Facebook or typing your address directly into...
read more
What Counts as a Social Engagement?
Remember that video you liked on Facebook yesterday? Or the salad recipe you saved on Pinterest? Each of those actions counted as a “social engagement”, essentially giving the person who originally posted the content a “gold star” for having posted...
read more
Understanding Users in Google Analytics
If you heard the statement “Facebook Hit Two Billion Active Users,” you would probably understand exactly what that means: two billion people use Facebook on a regular basis. However, understanding how Google Analytics counts users isn’t quite as straightforward. How...
read more
Google Analytics’ Average Session Duration
What is average session duration? Why does it matter? And what does it mean for your site? We address these and more below, so if you have questions about average session duration, read on. What Is Average Session Duration? According to Google, average...
read more
What does Bounce Rate Mean in Google Analytics?
You’ve heard the term “bounce rate” before. It’s possible (and probable, since you found this article), that you saw the metric for bounce rate in Google Analytics and wanted to know more about what the term means and how you should interpret it. There is...
read more
Pageviews vs Unique Pageviews in Google Analytics
Your Google Analytics panel holds a lot of information, but one of the most popular and basic metrics is pageviews. There’s a bit more to a pageview than you’d think, so we’re breaking down how to understand pageviews versus unique pageviews on Google Analytics.
read more