Insights Blog
Industry insights on content marketing, publishing and more.
Determining Your Content Marketing Goals
When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with...
read moreThe Importance of Segmenting Blog Post Data
Segmentation is one of the most important concepts in marketing, especially in digital marketing. In fact, the ability to segment your data is one of the biggest advantages digital marketing channels have over traditional ones. While most digital marketers...
read moreIntroducing Quietly Insights
As a premium content marketing agency, we’ve worked with a variety of organizations to deliver results on many business objectives. From consulting on existing content marketing efforts and performance to designing measurement frameworks and building publications from...
read moreHow to Calculate Conversion Rate: A Simple Guide
If you’ve spent any time in the world of digital marketing, you’ve undoubtedly heard about the power of the conversion rate. It’s not uncommon to see digital marketers touting the conversion rate as the most important metric to track in order to determine...
read moreHow to Set up Goals and Conversions in Google Analytics
Have you ever tried to use Google Analytics’ out-of-the-box metrics to learn more about how your site is performing? If so, chances are you were trying to deduce if your site visitors are actually doing what you’d like them to do—are they reading to the end of your...
read moreGoogle Analytics for Content Marketing: Set up a Blog-Only View
Do you have just one view set up for your Google Analytics account to see all of your website traffic? It’s a default setting that can lead to a lot of time spent filtering if you want to use your Google Analytics for content marketing. However, if you set...
read moreWhat’s Your Blog’s Completion Rate?
Have you ever wondered how many users actually read through your entire blog post or article? Quietly’s custom completion rate metric allows you to measure just that. Understanding how users are engaging with your content helps you learn more about your...
read moreWhat Is An Average Read Percentage?
You know how many people come to your website, how long the average session is, and what the bounce rate is. But what you don’t know is how many people are truly reading your content. Are they just clicking on a link to it, or are they actually getting the...
read moreCalculating Statistical Significance in Web Analytics
What is statistical significance and why does it matter for your site? If you’re wondering how to measure the success of your company’s campaigns and overall marketing efforts, read on. Analyzing changing traffic and engagement patterns on your site is a...
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