by carlin | May 14, 2018 | Insights
We’ve all been there. You need to publish a new story, but you just have no idea what you should be writing about. Maybe you have an idea but you’re not sure how to approach it. You might even be brainstorming with your team, but you’re not confident that your ideas...
by carlin | Apr 23, 2018 | Insights
Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know whether a piece...
by carlin | Apr 20, 2018 | Insights
In today’s data-driven climate, publishers can collect countless details about reader behaviour. If you’ve been in the game a while, you know that there’s always an opportunity to fine-tune your analytics software. Amongst the noise of various reporting tools, it can...
by carlin | Apr 15, 2018 | Insights
When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with another question:...
by Quietly Insights | Mar 26, 2018 | Insights
Segmentation is one of the most important concepts in marketing, especially in digital marketing. In fact, the ability to segment your data is one of the biggest advantages digital marketing channels have over traditional ones. While most digital marketers use this to...
by Quietly Insights | Feb 14, 2018 | Insights, News
As a premium content marketing agency, we’ve worked with a variety of organizations to deliver results on many business objectives. From consulting on existing content marketing efforts and performance to designing measurement frameworks and building publications from...
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