Using Data to Create Engaging Content Ideas

Using Data to Create Engaging Content Ideas

We’ve all been there. You need to publish a new story, but you just have no idea what you should be writing about. Maybe you have an idea but you’re not sure how to approach it. You might even be brainstorming with your team, but you’re not confident that your ideas...
Attributing the Value of Content Marketing

Attributing the Value of Content Marketing

Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know whether a piece...
Determining Your Content Marketing Goals

Determining Your Content Marketing Goals

When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with another question:...
The Importance of Segmenting Blog Post Data

The Importance of Segmenting Blog Post Data

Segmentation is one of the most important concepts in marketing, especially in digital marketing. In fact, the ability to segment your data is one of the biggest advantages digital marketing channels have over traditional ones. While most digital marketers use this to...
Introducing Quietly Insights

Introducing Quietly Insights

As a premium content marketing agency, we’ve worked with a variety of organizations to deliver results on many business objectives. From consulting on existing content marketing efforts and performance to designing measurement frameworks and building publications from...