Using Data to Create Engaging Content Ideas

Using Data to Create Engaging Content Ideas

We’ve all been there. You need to publish a new story, but you just have no idea what you should be writing about. Maybe you have an idea but you’re not sure how to approach it. You might even be brainstorming with your team, but you’re not confident that your ideas...
Attributing the Value of Content Marketing

Attributing the Value of Content Marketing

Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know whether a piece...
Determining Your Content Marketing Goals

Determining Your Content Marketing Goals

When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with another question:...