by carlin | Mar 28, 2019 | Insights
It’s common knowledge in business that it’s a good idea to keep an eye on the competition. Sound competitive analyses help you understand your company’s advantages and play a key role in determining your business strategy. A content marketing competitive analysis is...
by carlin | Jan 21, 2019 | Insights
All content marketers know that creating great content takes a lot of work—you have to analyze data, monitor competitors, or follow communities to find great ideas; then, you need to evaluate these ideas. This is all before spending even more time actually planning,...
by carlin | Dec 7, 2018 | Insights
If you’ve spent time setting up ad campaigns for your company or web analytics on your website, you’ve probably been prompted to enter a conversion value for your ad campaigns or goal values. But what exactly is a goal value (or conversion value), and how do you...
by carlin | Oct 19, 2018 | Insights
Finding out that visitors spend very little time on your site can be discouraging. You’ve put in hours of work building your ideal website, perfecting your messaging, and creating your content—yet, visitors aren’t spending time on your site. Here’s how you can...
by carlin | Sep 20, 2018 | Insights
You defined and set up your content marketing goals, published content, let your analytics software collect data, and were excited to take a look at the results. But your conversion rate was way lower than expected. Now your work is cut out for you: you need to drive...
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