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Goal Values and Conversion Values: What are they and how do I calculate them?

Goal Values and Conversion Values: What are they and how do I calculate them?

by carlin | Dec 7, 2018 | Insights

If you’ve spent time setting up ad campaigns for your company or web analytics on your website, you’ve probably been prompted to enter a conversion value for your ad campaigns or goal values. But what exactly is a goal value (or conversion value), and how do you...

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