by carlin | Apr 23, 2018 | Insights
Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know whether a piece...
by carlin | Apr 20, 2018 | Insights
In today’s data-driven climate, publishers can collect countless details about reader behaviour. If you’ve been in the game a while, you know that there’s always an opportunity to fine-tune your analytics software. Amongst the noise of various reporting tools, it can...
by carlin | Apr 15, 2018 | Insights
When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with another question:...
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