Attributing the Value of Content Marketing

Attributing the Value of Content Marketing

Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know whether a piece...
Determining Your Content Marketing Goals

Determining Your Content Marketing Goals

When crafting your latest content marketing initiative, you read up on key content marketing metrics and set up Google Analytics for your blog. You might have even determined that you need to set up conversions to track success. Now you’re faced with another question:...