What Is An Average Read Percentage?

What Is An Average Read Percentage?

You know how many people come to your website, how long the average session is, and what the bounce rate is. But what you don’t know is how many people are truly reading your content. Are they just clicking on a link to it, or are they actually getting the information...
Calculating Statistical Significance in Web Analytics

Calculating Statistical Significance in Web Analytics

What is statistical significance and why does it matter for your site? If you’re wondering how to measure the success of your company’s campaigns and overall marketing efforts, read on. Analyzing changing traffic and engagement patterns on your site is a necessity....
Completing a Content Marketing Competitive Analysis

Completing a Content Marketing Competitive Analysis

As per the Small Business Encyclopedia, competitive analysis is defined as: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. When putting together a strategic...
Understanding Google Analytics’ Average Time on Page

Understanding Google Analytics’ Average Time on Page

Do you ever wonder how much time people spend reading your content? If users only spend two minutes on a page, but the content should take about ten minutes to read, this information can help signal that it’s time to change things up and make your content more...
Understanding Traffic Sources in Google Analytics

Understanding Traffic Sources in Google Analytics

What are traffic sources in Google Analytics, and why do they matter for your site? Users don’t just magically show up on your website. Every visitor arrives from somewhere, whether that’s clicking a link on Facebook or typing your address directly into their browser....