Understanding Users in Google Analytics

Understanding Users in Google Analytics

If you heard the statement “Facebook Hit Two Billion Active Users,” you would probably understand exactly what that means: two billion people use Facebook on a regular basis. However, understanding how Google Analytics counts users isn’t quite as straightforward. How...
Google Analytics’ Average Session Duration

Google Analytics’ Average Session Duration

What is average session duration? Why does it matter? And what does it mean for your site? We address these and more below, so if you have questions about average session duration, read on. What Is Average Session Duration? According to Google, average session...
What does Bounce Rate Mean in Google Analytics?

What does Bounce Rate Mean in Google Analytics?

You’ve heard the term “bounce rate” before. It’s possible (and probable, since you found this article), that you saw the metric for bounce rate in Google Analytics and wanted to know more about what the term means and how you should interpret it. There is a common...
Pageviews vs Unique Pageviews in Google Analytics

Pageviews vs Unique Pageviews in Google Analytics

Your Google Analytics panel holds a lot of information, but one of the most popular and basic metrics is pageviews. There’s a bit more to a pageview than you’d think, so we’re breaking down how to understand pageviews versus unique pageviews on Google Analytics. What...