Insights Blog
Industry insights on content marketing, publishing and more.
Making the most of your content marketing competitive analysis
It’s common knowledge in business that it’s a good idea to keep an eye on the competition. Sound competitive analyses help you understand your company’s advantages and play a key role in determining your business strategy. A content marketing competitive...
read moreHow to Get the Most Out of Your Content Ideas
All content marketers know that creating great content takes a lot of work—you have to analyze data, monitor competitors, or follow communities to find great ideas; then, you need to evaluate these ideas. This is all before spending even more time actually...
read moreGoal Values and Conversion Values: What are they and how do I calculate them?
If you’ve spent time setting up ad campaigns for your company or web analytics on your website, you’ve probably been prompted to enter a conversion value for your ad campaigns or goal values. But what exactly is a goal value (or conversion value), and how...
read moreHow to Increase the Time Visitors Spend on Your Site
Finding out that visitors spend very little time on your site can be discouraging. You’ve put in hours of work building your ideal website, perfecting your messaging, and creating your content—yet, visitors aren’t spending time on your site. Here’s how you...
read moreHow to Increase Your Content Conversion Rate
You defined and set up your content marketing goals, published content, let your analytics software collect data, and were excited to take a look at the results. But your conversion rate was way lower than expected. Now your work is cut out for you: you...
read moreKnow What Content Drives Conversions with Quietly Insights
Earlier this year, we launched Quietly Insights to help marketers more easily understand their content marketing data. Since our launch back in January, we’ve been working quietly behind the scenes (pardon the pun) to make some significant improvements to...
read moreUsing Data to Create Engaging Content Ideas
You’ll never know for certain whether your content will attract, engage, or inspire your audience. But the right data can improve your odds.
read moreAttributing the Value of Content Marketing
Measuring content marketing success is a common challenge for marketers. Now that you’ve set your content marketing goals and configured your analytics to track these metrics, you might stumble into another head-scratch-worthy situation—how do you know...
read moreFine-Tuning Your Analytics: How to Improve the Accuracy of Average Time on Page
Average time on page in Google Analytics can be skewed depending on how you’ve set up your analytics. Here’s how you can use this to your advantage.
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